Zendesk acquired Base CRM in 2018 to give customers a CRM component to go with its core customer service software. After purchasing the company, it changed the name to Sell, and today the company announced
There’s no denying the rise of direct-to-consumer (DTC) brands. After all, these companies have created a competitive advantage in today’s retail space. A lot of it boils down to how well DTC brands have
As a CEO, you’re in charge of the big picture. It’s your responsibility to manage overall business strategy across product development, marketing and especially sales. It’s sales that drive business growth.