Avatar - Harvard Business Review
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple

What I Learned From 10 Years of Doing PR for Apple

Harvard Business Review - Cameron Craig

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton. The …

View on hbr.org
Avatar - Harvard Business Review

Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review