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Cognitive Technology: What It Is And Why Marketers Should Care

Cognitive Technology: What It Is And Why Marketers Should Care

Forbes - Kimberly A. Whitler

At IBM’s recent Amplify conference, there was a heavy focus around cognitive technologies, an emerging area that integrates data mining, pattern recognition and natural language processing to mimic the way the human brain works. To better understand what it is and why CMOs should care, I consulted …

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