Build authentic relationships with each and every customer. We often think that marketing is about selling, but in my years as a marketer, I’ve realized just how wrong that is. Marketing isn’t about selling
“I think there always has to be seduction, but it can’t stop there. There has to be an answer,” the abstract artist Jackie Saccoccio says from her airy studio in West Cornwall, Connecticut. We’re discussing
It’s ironic, but brands — even the smallest advertisers — often make the mistake of believing they need a rigid personality, a monolithic look, and a singular voice. Rigidy reinforces the idea that there’s
Imagine this scenario: An employee named Rowen arrives at work on his 10-year anniversary and finds a gift card with a sticky note on his desk. The note is from his manager, acknowledging his anniversary.
Mark Zuckerberg, Jeff Bezos, and Elizabeth Holmes all promised game-changing improvements on American life. What happened? I was pretty young when the internet was still a haven for idealists, a place
This article has been revised to reflect the following correction: An earlier version of this article referred incorrectly to a news release for a film about accusations against Russell Simmons. The release