The article says... “I’m going to be honest with you. I hate this. It basically insults me when a bunch of people strategize, have these concepts, have a bunch of Post-its and bring these notes to a designer. [Designers] are then just the ones coloring in what your idea is going to look like. I don’t think that’s how it is. That is not design to me.” I say... Let's not blame Post-Its. Instead, let's blame not having your designers involved in the design thinking process to unpack and ideate along with a diverse set of minds in the room. They'll be better prepared to prototype and sketch.