$1.1 Billion Startup Recovers From Bad Advice On Managing 'Disruption' 'Disruption' is the cliché of the Unicorn era. This $1.1 billion startup followed the advice of Clayton Christensen and ran into trouble.
It may slip our notice, but technological innovation is often reducible to an innovation in the marketing and conceptualization of technology. Take Viv, the new personal assistant from the makers of Siri.
Once your business is no longer the innovative upstart and you become the establishment entity, how do you maintain an entrepreneurial and disruptive spirit that gets results? That's the question Apple