TikTok gained 682 million new users last year, each of whom spend an average of 50 minutes a day in the app. That’s mind-blowing, hockey-stick, off-the-charts growth that we haven’t seen since Pokemon
Over the past few years, content marketing has gained momentum as a tool in the marketing arsenal. The value of good content creation and storytelling by agencies and companies is growing. As emarketer
A look on future trends in arguably the fastest evolving sector of all. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Just 10 years ago when we set up Seven
Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products? LMS, an influencer and social media agency, founded by Denise Lambertson,
A sweeping new law that aims to rewrite the rules of the internet in California is set to go into effect on Jan. 1. Most businesses with a website and customers in California — which is to say most large
Major brands across industries have realized the shift in consumer behaviour towards media You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The rise of social media
There’s no denying that we’re witnessing a shift in the way content marketing is delivered. The rise of “stories” on Instagram and Facebook has changed the way brands deliver messages to their audiences.