“Stop grading your own homework!” These words have been reverberating in the digital ad industry ever since Procter & Gamble Co.’s Marc Pritchard said them early last year. Pritchard was referring to lack
When trying to engage and build relationships with consumers while they’re on their mobile devices, mindset matters. That was the conclusion of a landmark study conducted with Kantar Millward Brown in
One of the biggest viral video stars of this year was a giraffe named April. Animal Adventure Park’s “Giraffe Cam” channel live streamed the waning days of her pregnancy, and the the birth of her calf,
Besides being 3M products, what do Post-It and Scotch Tape have in common? They’re both sticky. Now imagine being in charge of making them stickier—from a marketing perspective that is. That’s the job
Amisha Gandhi, senior director influencer marketing at SAP, brought five influencers to a customer event in Germany to speak about machine learning, IoT, innovation and data analytics. These five influencers
For marketers, it’s getting way too noisy to be heard out there. Social media mavens know that the number of people their posts reach for free—so-called “organic reach”—has steadily continued to decline.
Brand loyalty is dying. In a study conducted among 25,000 consumers around the world Accenture found that 77% of consumers admitted they now retract their loyalty more quickly than they did three years
What’s the link between sharing and curation—and how can publishers of all sizes take advantage of the power of curation to get more eyes on their content? That’s what we discussed with Paul Lentz, SVP
Here’s an interesting idea: “Content marketing is the art of getting someone to do something for you, for nothing,” says Amy Higgins, an influential content marketing strategist. That “something” is getting
Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, doesn’t fit the PR person stereotype. With her book, Spin Sucks, she says public relations people
Marketers don’t usually think about neurochemicals. But Shira Abel, CEO of marketing and design firm Hunter & Bard, thinks that’s a missed opportunity: She wants marketers to know more about what dopamine,
Jay Acunzo, a former digital media strategist at Google and head of content at HubSpot, is also a gifted speaker—which was apparent during his keynote speaking slot at Content Marketing World this year.
According to data from Parse.ly, which looks at external referrers to publisher websites, traffic from Flipboard has more than doubled since the start of 2017. We caught up with Parse.ly’s VP of Marketing,
Scott Monty is known for many roles, including Ford’s social media architect, co-founder of Brain+Trust, co-creator of the Sherlock Holmes podcast, Trifles, and the driving force behind the industry-acclaimed
Today, anyone in marketing or communications knows that “all companies are media companies“—which basically means that any brand can be a storyteller. Branded Content Producer and Keynote Speaker David
Content Marketing Conversations: Citrix’s Justin Levy on Why Wikipedia Matters for Your Content Strategy
When you Google a company, and it’s a big enough brand, chances are its Wikipedia page will be one of the top search results. But how often do companies include Wikipedia as part of their content strategies?
One of the most inspiring presentations at Content Marketing World was Linda Boff’s keynote address. In “Imagination At Work: Lessons In Storytelling From GE,“ the energetic chief marketing officer talked
During the Cannes Festival of Creativity last month, Flipboard joined Oracle, Vox Media, and General Mills at the Oracle Deck to discuss the current and future state of content. Coming from four different
If you’re into things like biking, surfing, snowboarding, photography or adventure travel, then you’ve probably read stories or watched videos produced by a publication from The Enthusiast Network (TEN).
Following the 2017 Digital Content NewFronts, Flipboard teamed up with IAB and Twitter at the Cannes Lions Festival of Creativity to host a discussion around new ways of consuming video content with OTT